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At LED Dental (referred to as “LED Dental”, “we”, “us or “our” below), we own and operate the website (the “Website”). We respect and are committed to protecting your privacy, and we support a general policy of openness about how we collect, use and disclose your personal information.

This Privacy Policy (the “Policy”) informs you how LED Dental collects, uses and discloses the personal information that you provide to us through use of our Website and subscription to our services. By subscribing to our services, visiting the Website or otherwise using any LED Dental online service, you consent to the collection, use and disclosure of your personal information in accordance with this Policy.

We recommend that you take the time to read this Policy so that you understand how we handle and process information, including personal information. As we develop and expand our services, this Policy may also change. We will include a “last amended” date on the Policy as displayed on the Website. We strongly encourage you to refer back to the Policy periodically.

This Policy also explains how you can contact us if you have a question about our privacy practices, want to change or update your personal information or change your preferences concerning our use and disclosure of your personal information.

For the purpose of this Policy, “personal information” means information about an identifiable individual, but does not include the name, title or business address or telephone number of an employee or volunteer of an organization. LED Dental will not collect, use or disclose your personal information in a way that is incompatible with this Policy.

How We Collect and Use Personal Information
Account Creation and Service Delivery

When you sign up for an account with LED Dental, we ask for some or all of the following: your full name, email address, employer, job title, telephone number, state/province, country, zip/postal code, and a password. We use this information to process and maintain your account request or facilitate the provision of other services you request from us.

For example, we use your email address and telephone number to answer inquiries that you send to us, and to communicate with you when necessary concerning the administration of your account and the processing of your requests. As these functions are necessary to the proper administration of your account and our related services, we do not offer an opt-out from providing your email address and telephone number for such communications.

We use your state/province, country, and zip/postal code information in order to ascertain our relative location and time zone, which allows us to provide information localized for your needs and interests.

Optionally, we also invite you to provide a street address, a website address, mobile telephone and facsimile numbers. We use this information to answer inquiries that you send to us, and to communicate with you when necessary. We also invite you to submit a corporate logo and / or a personal picture. However, you may elect not to provide any of this information if you would prefer not to do so.

Except as may be required by law or provided herein, we will not use this information for third party marketing or any other purpose.

Email for Marketing Purposes

As a LED Dental user, you may receive email communications from us that inform you about new functionality or news about our site. You may opt-out of receiving such email communications by contacting us at . If you do not opt-out, we will use your personal information for these purposes.

Cookies and Web Logs

When you visit the Website, cookies are placed within the memory of your internet access device. A cookie is a small piece of information that a website can store via your internet access device for later retrieval. We use sessional cookies to assist in the log in to your account. We use permanent cookies to help us track use of our Website, such as the number and frequency of visits to our pages and which parts of our Website are visited. LED Dental uses Google Analytics, including Google Analytics Demographics and Interest Reporting, to help us track the use of our Website.

Most browsers will allow you to disable cookies, or allow only sessional cookies to be placed. If your browser is set to allow sessional cookies only, your use of the Website will be unaffected. If your browser is set to disable sessional cookies, you will not be able to log in to the Website.

LED Dental collects aggregate information concerning usage of the Website through automatically logged information (for example, statistics that identify our most popular pages). LED Dental does not use any personal information while generating this information, nor does it relate any of this information to an individual member or user.

Third party vendors, including Google, use cookies to serve ads based on your prior visits to the Website. Google’s use of the DoubleClick cookie enables it and its partners to serve ads to you based on your visit to this site and/or other sites on the Internet. Users may opt out of the use of the DoubleClick cookie for interest-based advertising by visiting the ads preference manager.

Updating Your Personal Information

You may update or change your personal information anytime by sending an email to or by logging into the “Account” tab of the “Settings” menu on the website.

Knowledge and Consent

LED Dental collects personal information about you only when you voluntarily provide it. Typically, we will seek consent for the use or disclosure of your personal information at the time of collection. In certain circumstances, consent may be sought after the information has been collected but before use (for example, when we want to use information for a purpose not previously identified).

The form of consent that we seek, including whether it is express or implied, will largely depend on the sensitivity of the personal information and the reasonable expectations of the individual in the circumstances.

You may withdraw consent at any time, subject to legal or contractual restrictions and reasonable notice. If you wish to withdraw your consent at any time, please contact us at . We will inform you of the implications of withdrawing consent.

We will not, as a condition of the supply of a product or service, require you to consent to the collection, use or disclosure of information beyond that reasonably required to fulfill the explicitly specified and legitimate purposes for which the information is being provided.

When We Disclose Your Personal Information

LED Dental will not sell, license, trade or rent your personal information. LED Dental will not otherwise disclose your personal information except as described below.

LED Dental may also disclose personal information about its members to a third party if (a) a law, regulation, search warrant, subpoena or court order legally requires or authorizes us to do so; (b) necessary to enforce and protect the terms and conditions of our agreement(s) with you or the Terms of Use applicable to our Website; or (c) if necessary to collect on outstanding accounts.

LED Dental also reserves the right to disclose and/or transfer personal information to a third party in the event of a proposed or actual purchase, sale, lease, merger, amalgamation or any other type of acquisition, disposal or financing of all or any portion of LED Dental or of any of the business or assets or shares of LED Dental, PROVIDED THAT the third party represents that it will continue to use the information for the purposes set out in this Policy and in accordance with applicable privacy protection laws.

Retention of Your Personal Information

We retain your personal information, including contact, account and usage history for the period that you remain a user for the purposes described above, and following the termination or suspension of your subscription for such further periods as required by applicable laws or limitation periods and as necessary to allow us to guard against fraud. In the event you decide to suspend and then reactivate your subscription with LED Dental, you may be prompted to confirm your personal information at that time if your personal information continues to be retained by LED Dental for the purposes described above.

How We Protect Your Personal Information

LED Dental uses commercially reasonable efforts to protect your personal information from loss, unauthorized access, misuse or theft. Only LED Dental staff who have a legitimate business purpose for accessing the personal information collected by LED Dental are authorized to do so. Unauthorized access to or use of personal information by anyone affiliated with LED Dental is prohibited and constitutes grounds for disciplinary action.

Links to Third Party Sites

The Website contains links to other third party websites. You should be aware that operators of linked websites may also collect your personal information (including information generated through the use of cookies) when you link to their websites. LED Dental is not responsible for how such third parties collect, use or disclose your personal information, so it is important to familiarize yourself with the privacy policies of these websites before providing your personal information on those sites.

Contacting Us

In the event that you have any questions about this Policy or if you have reason to believe that we may have failed to adhere to this Policy, you may contact us by sending an email to .

Last Modified: August 15, 2014

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